As was promised, April Pad is focusing on email newsletters this week, and the first success story is about The Everygirl Newsletter. The newsletter has been helping women find success and fulfill their dreams and passions. You will enjoy reading the story behind the medium and its impact.
Can you imagine a place on the internet where women can find tips on building their careers, advice for life’s challenges, and inspiration to create the life they want? That’s what this newsletter is all about.
The Everygirl is a website and newsletter that helps women everywhere. It was started by two women who wanted to make a difference. Today, their newsletter is read by thousands and has become a helpful resource for women in many countries.
How The Everygirl Newsletter Got Started
This story began with a website, The Everygirl, which launched in 2012. The creators, Alaina Kaczmarski and Danielle Moss, were two friends living in Chicago, Illinois. They noticed that there weren’t many websites that spoke to women’s lifestyle: women who wanted advice on careers, money, style, and more, but didn’t always see themselves represented in big magazines or websites.
Alaina and Danielle wanted to change that. They dreamed of a space where everyday women like you, me, or your friends could read stories, get advice, and learn from one another. Their website quickly became popular, but they wanted to connect with their readers even more. So, they started The Everygirl Newsletter.
The newsletter was a way to reach women directly in their inboxes, making it easy for them to stay up to date with new articles, tips, and inspiration. Over time, the email newsletter grew in popularity, and now, it covers all sorts of topics: career advice, health and wellness, money management, home decor, relationships, food, and more. It’s a regular reminder that you’re not alone and that you can create the life you want, step by step.
Meet the Founders
Alaina Kaczmarski
Alaina Kacz
marski grew up in Chicago and always loved writing and design. After finishing college, she worked in public relations and was a freelance writer. Alaina wanted her work to inspire other women, and she loved helping people tell their stories. That’s one reason why she wanted to create The Everygirl.
She felt that every woman had a story worth sharing, and she wanted to create a place where those stories could be heard. Alaina also loves decorating homes and often shares tips on how to make your space beautiful without spending a lot of money.
Danielle Moss
Danielle Moss also started in Chicago. She worked in graphic design and photography, and she had her own blog before The Everygirl started. Like Alaina, Danielle wanted to help other women feel less alone and more confident. She knew that life could be tough sometimes, and she wanted to use her creativity to make things better. Danielle focuses on design, photography, and sharing real stories from real women. Her goal is to show that you don’t have to be famous or rich to lead a meaningful life.
According to Danielle Moss‘ website, the newsletter duo parted ways shortly after the 2019 pandemic. Danielle Moss said:
“Even though I’ve had a few weeks to process this news, this announcement feels like a big deal. Making a major life change is huge, and sharing it here makes it (really) real. In 2012, I cofounded The Everygirl. I was in my late 20s, single, had zero connections, and wanted to help other women feel inspired.
“Looking back, it all feels like such a blur. I spent $3000 (a good chunk of my savings at the time) to start our website. I poured everything I had into building a business from scratch. The company and team grew to over a dozen full-time staffers and many talented interns and contributing writers. I have made the decision to step down from The Everygirl.”
The Journey of The Everygirl Newsletter
When Alaina and Danielle started The Everygirl website, they worked from their apartments, often late at night and on weekends. They wrote articles, took photos, built the website, and answered emails from readers. At first, they did almost everything themselves.
The newsletter was their way to talk directly to their readers. At the start, only a few hundred people signed up, but the number grew quickly. Women from all over started sharing the newsletter with their friends. Why? Because the advice was clear, honest, and helpful. The stories were written in a way that made you feel like you were talking to a friend.
The newsletter soon became more than just a list of articles; it became a community. Readers could reply to the newsletter, ask questions, and even share their own stories.
Despite the branded success and followers, The Everygirl remained a small, million-dollar blog, making only $1.4 million per year.
“The Everygirl’s annual revenue is $1.4M. Zippia’s data science team found the following key financial metrics about The Everygirl after extensive research and analysis. The Everygirl has 30 employees, and the revenue per employee ratio is $46,667. The Everygirl’s peak revenue was $1.4M in 2024.” Zippia
How The Everygirl Newsletter Helps Women
Some important facts about The Everygirl Newsletter may not be clear to you. Firstly, it is written for women, by women. It covers many parts of life, making it helpful for women at different stages. Here are a few ways it helps:
- Career Advice: The newsletter often shares tips on how to find a job, write a resume, or ask for a raise. It features interviews with women from different jobs, so readers can learn from their experiences.
- Money Management: Many women want to learn how to save money, make a budget, or invest. The newsletter breaks down these topics in a simple way, so it’s not confusing.
- Health and Wellness: The Everygirl talks about exercise, healthy eating, and how to take care of yourself. There are also articles about mental health, like how to deal with stress or anxiety.
- Relationships and Friendship: Whether it’s family, friends, or dating, the newsletter gives advice on how to build strong relationships and solve problems when they come up.
- Home and Style: You can find tips on decorating your bedroom, organizing your closet, or picking out clothes that make you feel good without spending a lot of money.
- Inspiration: The newsletter often includes inspiring stories from women who have overcome hard times or started new careers, showing that it’s possible to make big changes in your life.
The Impact of The Everygirl Newsletter
Over the years, the email newsletter has helped thousands of women feel more confident and prepared for life. Here’s how it’s made a difference:
- Building Community: Readers say they feel like they’re part of a big group, even if they’ve never met in real life. The newsletter connects women from different places who share advice and support each other.
- Career Success: Many women have said that the tips in the newsletter helped them get jobs, promotions, or even start their own businesses. Sometimes just reading about someone else’s journey gives you the courage to try.
- Personal Growth: The Everygirl encourages readers to try new things, set goals, and believe in themselves. It’s not just about work; it’s about living a life that feels right for you.
- Lifestyle Improvement: With advice on health, style, and home, women say they’ve learned how to create a more balanced, happy life. Little changes can make a big difference, and the newsletter is full of practical ideas.
Another reason for the newsletter’s success is that it’s easy to read. The articles are written in a friendly, simple way. You don’t have to be an expert to understand the advice. It’s like getting a letter from a friend who cares about you and wants to help you succeed.
Conclusion
The Everygirl Newsletter started because two women wanted to make the world a better place for other women. Alaina Kaczmarski and Danielle Moss turned their dream into reality, helping women everywhere feel more confident, make better choices, and build the lives they want. Whether you’re looking for a new job, trying to save money, or just want some inspiration, The Everygirl Newsletter is there to help you every week.
If you’re curious, you can sign up for the newsletter online and start reading for yourself. Who knows? Maybe the next story you read will help you take the first step toward your own dreams.
