Communication in the virtual marketplace has always relied on emails. After all, email marketing is the most effective form of digital marketing. Way beyond these seven best email marketing apps is a huge market that wants to hear from you.
In today’s digital world, email marketing is a powerful tool for businesses and individuals to connect with their audience. Whether you’re starting a small blog or running a business, choosing the right email marketing app can help you send professional emails easily. Here are the seven best email marketing apps, with a brief history, their advantages and disadvantages, and how well they work with WordPress.
Of all the digital marketing channels that exist, email marketing is by far the most effective and where you should invest more effort. According to Email Monday, email marketing returns an average of $36 for every $1 you spend.
“For every $1 spent on email marketing, businesses see a return of $36. That’s an email marketing ROI of 3600%. Email marketing is such a powerful channel for a reason: it has a higher ROI than any other channel.”
No wonder some of the top mailing lists are so expensive! For example, the minimum buy at Tumblr is about $10,000! However, if the numbers are correct, you would be making about $360 K in return. So, now that you have heard it, here are seven of the best email marketing apps that you can use.
1. Mailchimp – The Most Popular Email Marketing App
A video guide on how to use Mailchimp sums up the app as “a marketing automation and email marketing platform designed to help businesses grow. It offers tools for email marketing, landing pages, social media advertising, and more.”
However, here are the details that you need to make a more informed decision on using the app.
History: Launched in 2001, Mailchimp started as a simple email marketing tool for small businesses. Over the years, it has grown into one of the most popular platforms worldwide.
Pros: User-friendly interface, lots of templates, good automation features, and a free plan for beginners.
Cons: Can be expensive as your list grows, and some features are only available on paid plans.
Free Plan: Yes, Mailchimp has a free plan of up to 500 contacts and 1,000 emails per month.
WordPress Integration: Easy to connect with WordPress using plugins like Mailchimp for WordPress.
2. Constant Contact: One of the 7 Best Email Marketing Apps
If you choose to listen to Mosend, Constant Contact has a huge edge over Mailchimp. “In terms of A/B testing, automation, and reporting, Mailchimp will provide you with more advanced features. On the other hand, if you look for simplicity, better deliverability, and ease of use, “Constant Contact may be a better choice.”
Just so you can make your own choice, here are the facts.
History: Founded in 1995, it is one of the oldest email marketing services, known for its simplicity and good customer support. So, it is six years older than Mailchimp.
Pros: Easy to use, great for beginners, and offers good templates.
Cons: Slightly more expensive than some competitors, limited automation features.
Free Plan: No, but they offer a 60-day free trial.
WordPress Integration: Yes, compatible with many WordPress plugins.
3. Sendinblue
One of the best features that this app offers is an individual contact facility. Once a user has met certain criteria on your site, an email is sent to them immediately. It is almost like old-school push notification. Here are more details on Sendinblue.
History: Started in 2012, Sendinblue offers email marketing and SMS campaigns on one platform.
Pros: Good automation, SMS marketing, and a free plan with unlimited contacts.
Cons: Limited email sends per day on the free plan, interface can be complex for beginners.
Free Plan: Yes, 300 emails per day to unlimited contacts.
WordPress Integration: Easy to connect with plugins like Sendinblue Subscribe Form and WP Mail SMTP.
4. AWeber -One of the Best Email Marketing Apps for Businesses
It is often said that most spams come through AWeber. While this is not entirely true, most free platforms depend on the ease of acquiring the app. However, AWeber focuses on small businesses and helping them communicate with their clients.
The app’s knowledge base describes itself like this. “AWeber offers a service to help businesses communicate more effectively and profitably with prospects and customers. Our customers utilize our permission-based email marketing service to establish and maintain profitable relationships.”
Once again, here is some information to help you choose wisely.
History: Founded in 1998, AWeber is known for its reliable email marketing services and autoresponders.
Pros: Good automation, easy to use, and excellent customer support.
Cons: Slightly higher cost, fewer templates than competitors.
Free Plan: No, but it offers a 30-day free trial.
WordPress Integration: Yes, compatible with many WordPress plugins.
5. GetResponse
GetResponse and AWeber started around the same time in 1998, both targeting the same audience. According to Mail Relay, the app is conducive to better business.
“GetResponse is an email marketing platform that allows companies to create, manage, and optimize their email campaigns. Founded in 1998, GetResponse has evolved to offer a wide range of tools, including marketing automation, landing page creation, webinars, and much more.”
History: Established in 1998, GetResponse offers email marketing, webinars, and landing pages.
Pros: All-in-one platform, good automation, and webinar features.
Cons: Can be complex for beginners, higher price point.
Free Plan: No, but it offers a 30-day free trial.
WordPress Integration: Yes, with dedicated plugins and integrations.
6. MailerLite
History: Launched in 2010, MailerLite is known for its simplicity and affordability.
Pros: Easy to use, good automation, and a generous free plan.
Cons: Limited features on the free plan, fewer templates.
Free Plan: Yes, up to 1,000 subscribers and 12,000 emails per month.
WordPress Integration: Easy to connect with plugins like MailerLite Signup Forms.
7. MailPoet
History: Launched in 2011, MailPoet is a WordPress-focused email marketing app developed to help users create, send, and manage newsletters directly from their WordPress dashboards. It quickly gained popularity among bloggers and small businesses for its seamless integration and user-friendly design.
Pros: MailPoet stands out for its deep integration with WordPress, allowing users to manage subscribers, design emails, and even automate newsletters without ever leaving the WordPress environment. Its drag-and-drop editor is intuitive, and it supports automation features like welcome emails and post notifications.
Cons: While MailPoet’s features are robust for WordPress users, it is less suitable for those using other website platforms. The free plan has a subscriber cap, and advanced features like analytics and priority support are only available on paid plans.
Free Plan: Yes, MailPoet offers a free plan for up to 1,000 subscribers, making it accessible for students, bloggers, and small businesses trying to build an audience.
WordPress Integration: MailPoet is designed specifically for WordPress and is exceptionally easy to integrate just install the plugin, and you can start building and sending emails right from your dashboard. This makes it a convenient choice for anyone running a WordPress site who wants to streamline their email marketing process.
Conclusion
Choosing the right email marketing app depends on your needs and budget. For businesses, apps like Mailchimp and MailerLite are great because they are easy to use and offer free plans. Most of these apps can be integrated with WordPress easily, making it simple to grow your online presence and communicate effectively with your audience.
