It is that time of the year again when SEOs and marketing enthusiasts give that extra push to increase sales. Marketers love to add special digital marketing boost offers to sweeten the deal. What are you offering your clients?
Holidays are great moments for SEO and digital marketing, as more people flock to search engines and social media platforms. Users are shopping for gifts, the best prices, and that once-in-a-lifetime buy. They are empowered by bonuses and are ready to make a purchase.
This is your ideal moment to offer special discounts, game bundles, and affordable SEO packages. Whatever it is you sell, here is the main concept, summed up nicely.
The holiday season is a prime opportunity for businesses to ramp up sales and gain new customers. With increased competition, leveraging the right marketing boost offers can set you apart and supercharge your results. Here are three top strategies to help your business thrive this holiday season.
1. Social Media Post Boosting
What is social media post boosting? Social media post boosting involves paying platforms like Facebook, Instagram, or LinkedIn to show your existing posts to a broader, targeted audience. Instead of relying solely on your organic followers, you can reach new people based on demographics such as age, interests, and location.
One blogger at the Social Cat defines it this way:
When you boost a post, you pay the social platform (Facebook, Instagram, LinkedIn, etc.) to show that content to a wider or more targeted audience. Instead of relying on your organic followers, boosting helps you reach people based on location, interests, age, and other filters.
What is the Purpose of using social media boosts?
The goal is to increase your post’s visibility and engagement, but with the focus on increasing sales. You can think of it as earning more likes, comments, and shares. This will translate into increased brand awareness and ultimately more sales.
Another major impact is expanding your followers or connections on the given platform. Each time you use a social marketing boost, your profile will earn new followers, likes, and shares.
During the holiday season, shoppers are more likely to visit special posts sent to their inbox from social media platforms. One affordable example is Blaze by WordPress. The service allows users to share published content to Tumblr’s 135 million monthly users.
How does social media boost work?
You simply select an existing post, set your desired budget and campaign duration, and let the platform do the rest. Unlike full-scale ad campaigns, boosting is a budget-friendly and quick way to amplify your message, making it ideal for holiday promotions, flash sales, or special announcements.
One of the most important steps in setting up your social media boost campaign is selecting your post. The post you choose should meet your main objective and fit in with the holiday moment. Using the wrong theme can offset results.
For example, using Halloween posts in Thanksgiving. Make sure you have clear call to actions outlined in your article.
Tip: Use eye-catching images and a compelling call to action to maximize your boosted post’s impact.
2. Partnering with Marketing Incentive Companies
What is a marketing incentive company? Marketing incentive companies provide businesses with promotional tools that you can offer to your customers. These are often in the form of high-value incentives like free vacation packages or restaurant gift cards. They are great for any SEO and digital marketing campaign.
According to one writer on Medium, one of the key advantages of partnering with marketing incentive companies is that you can give a bonus instead of lowering prices.
“… that is a great way for business owners, advertisers, and marketers to increase the value of a product or service without increasing the actual costs associated. Instead of discounting your product, you can increase the value of our offer.“
What is the purpose of partnering with marketing incentive companies?
The main objective is to increase the perceived value of your product or service without reducing its price. For example, offering a complimentary hotel stay or dining experience can be the push a customer needs to complete a purchase during the busy holiday season.
However, for digital marketers with smaller products such as apps or services, this may require offers of lower value. These often include gaming bundles, a cheap SEO package, or product add-ons.
How do marketing incentive companies work?
In most cases, your business pays a membership fee to access a catalog of incentives. You can then use these rewards as part of your promotions to entice customers and stand out from competitors.. For example, “Buy now and get a free vacation to Victoria Falls!”
However, some marketing incentive companies offer their services without a membership fee. Users must register with the company, but no memberships are charged. One example i the April Pad Marketing Boost that includes a full access SEO package.
- Marketing Boost: This company allows businesses to offer vacation incentives and hotel stays, making your promotions irresistible. Here is a review of this service.
- Incentive Solutions: Provides a range of rewards, including gift cards, travel incentives, and merchandise, all designed to help businesses motivate purchases and customer engagement.
Tip: Choose incentives that align with your customers’ interests for the best results.
April Pad offers a special marketing incentive boost that allows digital marketers to improve the prospect of buying. They can offer a Plus SEO package to their clients instead of lowering product prices. Small businesses can add these incentives without any membership fees. Apply for the free SEO package.
3. Limited-Time Holiday Bundles
What are holiday bundles? Holiday bundles are special packages where you group several products or services and offer them at a slightly reduced combined price or with an exclusive bonus.
An article on Imprint Connect explains this as a selection of products given at a discounted price during the holiday season.
“Holiday bundles are pre-packaged sets of products or services offered together, often at a discounted price, to provide a convenient and valuable gifting solution during the holiday season. These can include a variety of items, from physical products like skincare sets and craft supplies to bundled travel arrangements or digital goods like video games.“
Bundling increases the average order value and creates a sense of urgency, especially when marketed as a limited-time holiday offer.
Creating bundles is a lot easier than most will have you believe. Identify complementary products or services and create themed bundles (e.g., “Holiday Gift Pack” or “Winter Wellness Bundle”). Market these bundles through your website, email campaigns, and—using the boosting technique—on social media to reach more shoppers.
One popular favorite is the Humble Bundle game packages that are offered throughout the year, but more so close to holidays. For example, the company is currently offering a new bundle with the claim code HOLIDAY25.
Tip: Highlight the savings and bonuses customers receive by purchasing the bundle to make the offer more compelling.
Conclusion
By implementing these three marketing boost offers, you can attract more customers and increase sales. Using social media post boosting, partnering with marketing incentive companies, and crafting limited-time holiday bundles will make your business stand out this holiday season.
Start planning now to make the most of the festive rush!
