Most marketers believe that funnels are meant to drive sales and improve ROI. However, funnels have a bonding relationship with SEO, and one should not be separated from the other. This article will show you how funnels affect SEO performance.

The first step in this guide is to explain what a funnel is, so that you can better relate to the examples and content. Funnels are usually referred to as sales funnels, marketing funnels, or purchase funnels. They are all the same.

Funnels are a visual representation of clients’ journey from initial awareness to purchase. The content outlines the steps involved from the first contact to the client’s conversion.  In other words, funnels are content that captures the sales process from beginning to end.

Each phase of the digital marketing process requires a unique funnel, so the next step is to show you the types of funnels.

What are the Types of Funnels that Affect SEO Performance

Besides the physical funnels that you have seen in the markets or stores, there are five additional ones used in digital marketing. While the physical funnel allows the vendor to add liquids to a bottle, virtual funnels do the opposite.

These five funnels are designed to help customers complete complex tasks in easy steps.  Although they may have distinct names, all marketing funnels seek to complete the same objectives.

• Build awareness for a product or service.
• Generate or spark customer interest in the product or service
• The funnel sets out to change desire into evaluation. Customers now consider the brand’s offerings.
• The client decides to purchase or complete the conversion.
• The funnel’s final goal is to convert the client into a loyal advocate for the product

The best funnels are designed to guide users and help improve their experience with your website. Here are the top five most common types of marketing funnels. This article will provide details on the first two and share insights on the other three later.

• Lead Generation Funnel
• Sales Funnel
• eCommerce Funnel

#1: Marketing Funnel

Marketing funnels are used to describe your user’s journey. It lays out a clear prt from the initial awareness to meeting conversion goals, such as sales.  The presentation is visual and relates to a business sales process.

According to Sprout Social, one of the major benefits of this type of funnel is understanding clients’ behavior.

“With careful analysis, a marketing funnel lets you know what your company must do to influence consumers at certain stages. Byevaluating your funnels, you can potentially drive greater sales, more loyalty and stronger brand awareness.”

#2: SEO Funnel

The SEO funnel may be the most important asset of any virtual business. Unlike the general marketing funnel, it focuses on buyer intent. It uses content to attract, educate, and convert users into loyal customers.

Some of the most popular SEO funnels divide the journey into three phases.

TOFU or Awareness

This phase interacts with the customer at the beginning of their journey. Users at the top of the funnel (TOFU) are mostly curious about SEO and what it is or hw useful it is.

At this stage, your main responsibility is to educate these users and pique their interest through high-quality blogs, videos, or infographics.

SEO Tip: If you give your users at this stage great resources, they will end up choosing you above the competition.

MOFU or Consideration

As users find more answers in your content, they begin to consider your brand as a credible source. This usually happens in the middle of the funnel (MOFU).

One of the key business focuses in this stage is providing solutions. Users in this stage are seeking answers to their problems and have come to you. Use high-quality content to resolve their concerns and consolidate the trust you earned in the first phase.

Use better targeting or focused keywords such as “How to Optimize my Website for Voice Search.”

As you prepare for the next phase, it’s time to integrate more elements that initiate user interaction with your website. This may be a subscription form, a free course, or a poll.

BOFU or Conversion

You must achieve three goals in this phase: sales, loyalty, and advocacy. At the bottom of the SEO funnel, this is where your users become your customers.

However, it is not that easy. These users are ready to make a purchase, and you must convince them that your brand is the answer. Here you must employ two strategies. The first is placing calls to action in your content. This way, you are helping your users make their decision.

Another idea you could use here is special promos. Special offers are great for closing hard sells.

5 Ways in Which Funnels Affect SEO Performance

1. Keyword Research and Content Strategy: Keyword research is crucial to SEO. Funnels help you to identify relevant keywords based on customer behavior. You should create special, high-quality content for each stage.
2. User Experience and Engagement: Funnels help users navigate your website more seamlessly. This improves their experience and sends a strong signal to search engines. Better UX can lead to higher rankings in search results.
3.  Improved Conversion Rate: Funnels help users in each part of the journey. It keyword target feature allows you to provide answers related to users’ frustrations or questions. Each type of content and engagement element is carefully used, thus increasing the likelihood of sales.
4. Branding and Loyalty: SEO funnels help users at each stage of their journey. They get to know and trust your brand. Later, once they have become customers, they remain loyal and become advocates of your brand.
5. SEO Rankings: High-quality content, along with a great user experience, is the groundwork of high rankings. Your SEO funnel will increase your search engine rankings.

Conclusion

Funnels can greatly affect SEO by guiding users through their journey from initial awareness to conversion. You can implement different SEO strategies in each phase, but you must always keep the primary objectives.

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