One of the SEO topics that is hardly ever addressed by SEOs is SEO funnels. It would appear that they do not exist, or they do not have any value. You would be surprised by how essential an SEO funnel is to your SEO projects. This article will show you how to create an SEO Funnel.

Its objective is to help you understand and build your first SEO funnel.

What is an SEO Funnel?

Imagine you have a lemonade stand. You want as many people as possible to come by, try your lemonade, and become regular customers. But first, people need to hear about your stand, then decide to stop, and finally buy your lemonade. This process is a lot like an SEO funnel.

An SEO funnel is a way to attract visitors to your website using search engines (like Google), help them learn more about you, and guide them to take an action—such as signing up, buying something, or contacting you. The term “funnel” is used because it looks like a funnel: wide at the top (when you attract lots of people) and narrow at the bottom (when a few people become customers).

According to 39 Celcius, “an SEO funnel is a conversion funnel built with website content created around different keywords and topics that a customer searches for as she moves through the different funnel stages.”

Why is an SEO Funnel Important?

If you want people to find your website, you need to show up on search engines. But just being found is not enough—you need to help visitors move from “just looking” to “taking action”. An SEO funnel helps you do this step by step.

The Three Stages of an SEO Funnel

An SEO funnel usually has three main stages:

• Top of the Funnel (TOFU): People are just starting to look for information. They might not know you yet.
• Middle of the Funnel (MOFU): People are interested and want to learn more. They are considering their options.
• Bottom of the Funnel (BOFU): People are ready to take action, like buying or signing up.

Let’s look at how to write for each stage.

Step 1: Know Your Audience

Before you start writing, ask yourself: Who do I want to visit my website? What are their interests, problems, or questions? Understanding your audience is the foundation of a good SEO funnel. If you know what people are searching for, you can create content that answers their questions.

For example, if you run a site about skateboarding, your audience might be teens who want to learn tricks, parents looking to buy a skateboard, or beginners searching for safety tips.

Most people will tell you to know your audience, even though they do not tell you how to get to know them. You can begin by observing their behavior on your pages. Where they spend more time or what pages are generating more clicks.

One great example is the Emily Stone post on April Pad.  Surfers like to read about how Emily Stone made a grown man cry. It piques their interest and then they continue to other pages, usually clicking onward up to 5 more pages.

Step 2: Do Keyword Research for Your SEO Funnel

Keywords are the words and phrases people type into search engines. To build your funnel, you need to know which keywords your audience uses at each stage.

• For TOFU: Look for broad, general keywords. Example: “how to skateboard,” “beginner skateboarding tips.” Remember that at this stage, the users realize they have a problem and are searching for information or solutions.
• For MOFU: Choose keywords that show interest. Example: “best skateboards for beginners,” “skateboard types explained.” Your surfers are researching potential solutions and comparing options. They may want to get more specific details.
• For BOFU: Focus on keywords that mean someone is ready to act. Example: “buy skateboard online,” “affordable skateboards near me.” This is closing time. Users are ready to make a deal. Users are ready to make a purchase or take a specific action. 

You can use free tools like Google Keyword Planner, Ubersuggest, or just look at the search suggestions in Google.

Step 3: Plan Your Content for the SEO Funnel

Now, decide what pages or articles you’ll write for each stage.

• TOFU Content: Write blog posts, guides, or videos that answer common questions. Goal: Attract people looking for info. Sell high-quality responses to queries, provide new insights, or you can share personal stories. Ensure that your content targets keywords relevant to each stage of the funnel. 
• MOFU Content: Compare products, offer solutions, or explain benefits. Goal: Help visitors consider their options. Tell people why you think this is the best solution. One example is the article on April Pad entitled Why Bloggers are Switching to April Pad and Why You Should? The article shares the top reasons for choosing April Pad.
• BOFU Content: Write product pages, customer reviews, or special offers. Goal: Convince visitors to take action. Who said SEO’s do not ned landing pages? This is where you close the deal. Get reviews for your Google My Business page, publish ratings from top review websites like TrustPilot or G2, or jut display client reviews on your page.

For example, for a skateboarding website:

• TOFU: “10 Easy Skateboard Tricks for Beginners”
• MOFU: “Which Type of Skateboard is Best for You?”
• BOFU: “Buy Your First Skateboard: Top Deals Today”

Step 4: Write for Each Stage of the SEO Funnel

Let’s break down how to write content for each part of your funnel.

Writing for TOFU (Top of the Funnel)

At this stage of your SEO funnel, people are looking for information, not for a product or service. Be helpful and answer their questions. Use simple language. Don’t try to sell right away.

Example introduction:

Have you ever wanted to learn how to skateboard but didn’t know where to start? This guide will teach you everything you need to know to get rolling.

Tips:

• Use short paragraphs.
• Include clear headings.
• Add images or videos if you can.
• Answer common questions.

You must remember that you are here to inform, educate, or entertain. Weel them in for the ride.

Writing for MOFU (Middle of the Funnel)

Now, readers are comparing options. They want to know more details. Show them why your product, service, or advice is better.

Example introduction:

So, you’ve learned the basics. Now, you’re wondering which skateboard is right for you. Let’s compare the options.

Tips:

• Use lists and comparisons.
• Share real-life examples or stories.
• Offer advice without pushing too hard.

Writing for BOFU (Bottom of the Funnel)

This is where people are ready to buy or sign up. Make it easy for them to do so.

Example introduction:

Ready to buy your first skateboard? Here are the best deals we’ve found.

Tips:

• Add clear calls-to-action (like “Buy Now” or “Sign Up”).
• Show customer reviews or testimonials.
• Make it easy to contact you or complete the purchase.

Step 5: Optimize Your Content for SEO

SEO (Search Engine Optimization) means making your content easy for search engines to find and display. Here’s how to do it:

• Use your keywords: Put keywords in your title, headings, and throughout your writing, but don’t overdo it.
• Write catchy titles: Your title should tell people what the page is about and make them want to click. For example: Damn Good Lies! or The SEO Secret No One Wants You to Know
• Use headings: Break up your content with headings so it’s easy to scan.
• Add links: Link to other helpful articles on your site, and to trusted sites if it makes sense.
• Add images: Pictures make your page more interesting. Use captions and alt text (short descriptions for images).
• Make it mobile-friendly: Many people use phones to search, so your site should look good on small screens.
• Check your spelling and grammar: Mistakes make your site look less trustworthy. Try Grammarly, it’s free.

Step 6: Guide Your Readers to the Next Step of Your SEO Funnel

Each page in your funnel should help the reader move to the next stage.

• At the end of a TOFU post, suggest a MOFU article: “Want to find the right skateboard for you? Read our comparison guide.”
• At the end of a MOFU article, offer a BOFU page: “Ready to buy? Check out our top picks now.”

Use simple buttons or links that are easy to find.

Step 7: Track Your Results and Improve

It’s important to know if your funnel is working. Use free tools like Google Analytics to see how many people visit your site, which pages they read, and what actions they take. If lots of people visit your TOFU page but don’t move further, maybe you need clearer links or better content.

Ask yourself these questions:

• Which pages get the most visitors?
• Where do visitors stop?
• How many people take action?

Use this information to improve your funnel over time.

Tips for Writing an SEO Funnel That Works

• Keep your writing clear and easy to read.
• Answer questions honestly; don’t make things up.
• Use examples, stories, and images to make your point.
• Don’t try to trick search engines—focus on helping people.
• Update your content regularly to keep it useful.

Conclusion

An SEO funnel helps you guide visitors from discovering your site to taking action. By understanding your audience, choosing the right keywords, creating helpful content for each stage, and making your site easy to use, you can build a funnel that brings more people to your site and helps them become customers or fans. Start simple, keep learning, and you’ll get better over time!