Winning your first or new SEO clients can be tough, especially with thousands of competitors vying for the same client. One of the first lessons to learn is that writing a quality SEO proposal can win prospective clients.

Firstly, you do know that an SEO report is an essential part of your proposal to new clients. It is your chance to provide a foretaste of the quality of your services.

Interestingly, free SEO reports are available all over the web, and most SEOs use it as a landing page to lure new prospects. However, no one website provides a more detailed overview than Google. So, unless you have a better place, you may want to begin here.

What is Google SEO Report, and is it Any Good?

Most people label this report as the Google Page Speed report, but the app reviews much more than. You would be surprised by the extent of this free report. In reality, it covers every branch of SEO from on-page SEO to Technical SEO.

However, in summing up nicely, here is what you will receive from Google.

• Technical SEO: The report showcases your page speed, technical flaws, user experience, mobile and desktop compatibility score, and readability value.
• On-page SEO: Google reviews your website’s SEO readiness and indicates your high points and exposes your shortcomings
• Content SEO: This is one of the few reports that let you understand how valuable your content is.
• Recommendations: Most reports will provide possible solutions to identify issues. However, Google will also list the apps that can automate the process.

What Do Clients Look for in an SEO Proposal?

Before preparing a proposal, try to understand what your client is looking for. Most ads for an SEO will often go in detail about the job. Yet sometimes they don’t. They just need an SEO.

This short list identifies the common expectations of clients of their SEOs.

• Experience in the industry/niche SEO
• Strong keyword research and competitor analysis skills
• Ability to suggest high-traffic, low-competition keywords that competitors aren’t focusing on
• Proactive approach – providing regular updates and recommendations,
• Establish backlink strategies

One of the best ways to highlight that you possess these skills and experience is to write a cover letter.  Plus, if you have prior clients or experience in this industry, this is a great place to mention it.

How to Write an SEO Report to Win Prospective Clients

Most people who hire SEOs know that it is a long-term investment that may take anywhere from six months to two years.  This means they need some sort of assurance that you have a plan that may work. They expect you to present a proposal outlining your strategy and how much it may cost.

There are five essential elements that you must include in your prospect, each of which should identify the current status of your client’s website and show how you plan to improve it. You must be completely practical and not make high-end promises that may sound too good to be true.

#1: Website Audit

Using the Google Page Speed report, identify technical SEO issues, on-page shortfalls, mobile readiness, and overall facets for improvement. Be sure to highlight your long-term goal and the possible time frame you will need to achieve this.

#2: Add Keyword Research to Your SEO Proposal

Your prospective client will no doubt want to see how you plan to attract organic surfers. In SEO, this is done via keyword targeting.  You should provide a detailed list of high-traffic keywords or phrases.

Be sure to focus on terms with low competition, but that display high buyer intent. You can find these keywords by identifying phrases that suggest frustration, unmet needs, or a desire for improvement.

#3: Competitor Analysis

One facet of your proposal that always impresses your client is competitive analysis. The report should identify how the client stacks up against a top competitor. This should point out gaps and opportunities.

#4: A Good Backlink Strategy Is Essential to Your SEO Proposal

A backlink strategy should no reveal your sources, instead, it can lay out general places where you plan to solicit links/ These may include niche websites, directories, forums, social media groups, and content centers.

#5: Local SEO Strategy Can Boost Your SEO Proposal

Local SEO is important to service clients, especially those that do not operate from multiple locations. It is essential that your client sees how your plan supports their local objectives.

Outline how you would improve their Google My Business presence, improve local directory listings and local rankings, and establish a presence in local media and forums.

#6: Content Strategy

This is much more than you suggesting new content ideas. Clients are expecting a long-term plan that shows how you plan to implement keywords across content over time.

You can suggest blog topics or content improvements that will drive targeted organic traffic and convert visitors into leads.

Conclusion

The SEO market is home to thousands of SEOs and huge agencies. If you wish to win your first client or gain new ones, you should create an attractive SEO proposal. Including those five elements will help you present a more detailed report.

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