One of the least used SEO techniques is publishing press releases. Many SEOs and web admins are unaware of the benefits of press releases for search engine optimization.
Most SEOs are skeptical about using press releases due to the potential for link abuse. They fear these pieces will be published on low-quality websites and flagged as spam.
These fears are misplaced, as press releases, like all other backlink and branding projects, can be managed effectively to boost marketing.
What is a Press Release?
A press release is any news content designed to share information on inside events of an individual or company. The information is dispatched to news media and released to the public via her pages.
The five main goals of these articles are:
- Build brand awareness
- Attract media attention
- Generate publicity
- Increase backlinks, and
- Drive short-term traffic
Does Press Release Help With SEO?
All skepticism aside, press releases are the fastest way to build links. As different media publish your piece, it may gain over 300 high-quality backlinks.
In addition, these services may include Google News and Bing, which will result in traffic and brand awareness. So, a press release does help with SEO.
Is a Press Release Reliable?
Since most companies craft their own press releases, some doubts may arise about their reliability. One aspect of these negative opinions may even be true.
Businesses include only the positive features of their news. However, since press releases are primarily announcements, they must answer the five questions of any event.
These news pieces must explain what, where, when, and who will be involved. Therefore, besides the single-sided viewpoint, press releases are reliable.
How Do You Get Backlinks for Press Releases?
Distributing your press release across credible news networks is essential to building backlinks. The key to successful distribution is finding platforms connected to top and medium media.
One well-known company, EIN Presswire, has a network of more than 300 news media, including Google News, ABC, Fox News, CNN, and NBC. The platform distributes within minutes, and these centers share the news, including your link.
- Find a news media distributor in your niche.
- Create an engaging press release about your event.
- Add your backlink to the body of the article.
This is one great way to get credible backlinks for your press release.
Does Anyone Use Press Releases Anymore?
Many people still use press releases today. Both individuals and companies depend on these networks to share urgent information.
Another popular distribution hub is Games Press. This is an online platform that focuses on distributing gaming news.
Gamers and game developers frequent this website to find news and share their updates.
Depending on your industry or activity, you can find unique press release hubs that you can use to connect with people.
How Often Should You Do a Press Release?
Most experts recommend that you send a press release only when you have newsworthy events. This may be once every month so you won’t flood the news media with unimportant information.
Are Press Releases Free?
Press releases can be free or paid. Some companies, such as the Associated Press, will share your event with their network at no cost to you. However, these companies have high standards that are not easily met.
This is one reason why most people use paid press release services. These platforms will share your news event with their network for an established price.
Conclusion
Press releases are great for SEO, providing high-quality backlinks and organic traffic. However, they can be valuable for SEO projects when used with caution.
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I bought a press release last year and was impressed to find myself on Google News and NBC. I also got a bump in traffic and sales that week. Great article.