AI search has been around for years, although it wasn’t initially labeled as such. However, recently, tons of SEOs have been offering services to optimize your site for AI search. This article examines the legitimacy of their claim andprovides guidance on optimizing your site for AI search engines.
It must become your priority to publish your website in all types of web search engines. However, as you read this article you will discover that some AI search engines do not require additional optimization.
A Brief History of AI Search
Most people believe that AI search dawned a decade ago. The truth is, the project dates back to the 1950s when Dartmouth College hosted a workshop. Many of the famous Artificial Intelligence scientists of today were members of the workshop.
However, real breakthroughs became most tangible in 2017 when transformer architecture led to the creation of generative AI applications, among otheruse cases.
By the early 2020s, spurred by huge investments, the public release of large language models (LLMs) changed the Internet forever. ChatGPT became one of the most impactful of these.
What Are the Top AI Search Engines and How to Optimize for Them
The way AI search engines crawl and index websites differs with each platform. However, as we go further, the priority remains on the top search engines and their GPTs.
Two of the most popular AI search engines are AI Overview and Copilot.
1) Google AI Overview
After careful testing, Google has finally added its AI search model called AI Overview. It provides AI-generated summaries of search results along with links to the sources.
How to Optimize Your Website for AI Overview
According toGoogle, there are no new protocols for its AI search engine. Websites that are optimized for Google search are projected to appear in the AI overview.
“The best practices for SEO remain relevant for AI features in Google Search (such as AI Overviews and AI Mode).There are no additional requirements to appear in AI Overviews or AI Mode, norother special optimizations necessary. ”
For now, there is no need to hire a special optimization service forGoogle AI Overview. However, you should always keep your website up to date with SEO best practices.
#2: Microsoft Copilot
Microsoft has installed Copilot in all of its products including Bing, Windows, and Microsoft 365. Powered by the new GPT- 4o andDALL -E 3, the AI draws heavily on Bing Search Engine search results.
How to Optimize Your Website for Microsoft Copilot
Copilot searches for the most suitable answers for its users, drawing its responses from Bing Search. This means that optimizing for Bing and using the Bing Webmaster Tools console will keep your website within its reach.
According toHalls, no separate optimization is necessary to rank your website in Copilot orin ChatGPT.
“Since Copilot relies on Bing’s search index, prioritize optimizing your website for Bing. Use Bing Webmaster Tools to ensure your site is properly indexed and identify any potential issues.”
It is clear that the top search engines do not require any new AI optimization services to index your websites. Both Google and Bing continue to outperform other competitors in the market.
A March 2025 report byStatistashows Google with 79.1% and Bing with 12.21% of global search.
Other AI Search Engines and How to Optimize Your Website
#3: Perplexity AI
Perplexity AI is an AI search engine focusing on contextuality answers in a chatbox format. Unlike Google and Bing, it considers itself a conversational answer engine.
How to Optimize Your Website for Perplexity AI
Another difference with Perplexity is that it does index everything it finds on the web. It only indexes high-quality content. However here are some special pointers that will boost your website’s chances.
- Ensure that your public pages are fully accessible.
- Check your robots.txt and make sure that it is not blocking the Perplexity Bot.
- Like most AI bots, Perplexity does not read the JavaScript rendering. Try prioritizing server-side rendering.
- Running a branding campaign may work better than a traditional link.
Although Perplexity is a fast-growing AI search engine, most of its users are based in Indonesia and India (49%).
There are many other AI search engines that you may choose to optimize your website for. Before choosing an affordable SEO package for small businesses, review their AI search engine protocol.
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So why are all these people offering AEO, GEO, and other services? I checked your link, and Google said there was no new optimization process. Thanks for this article.