Google is the world’s largest search engine and makes ongoing updates to its indexing and ranking protocols. Although these updates are meant to improve user experience, they also serve to eliminate abusive SEO practices. How can you avoid losing your rankings during Google updates?

Rankings are search engine results that drive organic traffic to your website. They are not easily earned, but they are the best return on investment, which is why you must defend them.

If you want the peace of mind that comes with ranking high on Google, here is how to do it.

What Is a Google Update?

In general, a Google update refers to any changes made by Google to its products and services, including Android, Chrome, and Google Search. However, you must understand that this article only focuses on the changes made to the search engine facet.

Google search engine updates are classified into the following four features. However, if you implement the recommendations below, you can avoid losing your rankings.

1. Google Search Updates: You may have experienced this ongoing type of Google update, which is geared at improving the relevance, quality, and trustworthiness of search results. Although the algorithms are adjusted, your website will only be affected if you ignore Google’s people-first content guidelines.
2. Core Updates: Google Core Updates are more frightening to rogue SEOs as they bring in-depth changes to how websites are ranked. The search giant often announces these updates, which sends shockwaves through the SEO community.
3. Algorithm Updates:You may have seen ripples from these smaller algorithm updates. Google does not announce these updates, but they usually affect website rankings.
4. Data Refresh: Google uses data refreshes to change or adjust the data being used by the search engine to provide information. This is always good for bloggers who are waiting to be included.

Google updates should never bring you fear of losing your rankings. However, here are the most common SEO practices that you should avoid.

Why Do Most SEOs Fear Google Updates?

Most modern SEOs and their clients become concerned and worried whenever Google announces an update. The reason why these SEOs fear Google updates is the SEO techniques they are using. Most of whichare built on shady strategies and non-Google protocols.

One good tip is to always use Google for your SEO needs. You should never hire an SEO who is dependent on any of the methods listed below.

• Black Hat SEO culture:This is one of the largest unethical SEO practices used by SEOs to rank websites. However, these optimization techniques are against the protocols established by search engines. You must avoid using these methods as, sooner or later, Google will discover and penalize you.
• Parasite SEO:Many SEOs are leading their clients down a dangerous road. They optimize websites by hosting posts on high-authority websites. According to the Economic Times, a Google updatein 2024 targets “the practice of publishing third-party pages on a site in an attempt to abuse search rankings by taking advantage of the host site’s ranking signals.”
• SEO Baiting:You may have heard of SEO baiting, which is popular among SEOs. They create compelling, engaging content that is not very useful or relevant. When Google updates, these owner become afraid of being blocked or having their listings removed.
• SEO Platform Dependence:Another huge problem faced by web admins is the overdependence on SEO platforms. Platforms like Semrush or Ahrefs create theirown programs and apps to guide SEOs. They use many metrics that Googledoes not accept or recognize. Thus, websites built around these metrics easily lose tons of rankings during an upgrade.

You would do well to avoid these unethical SEO practices and turn to Google instead. Here are things you can do to avoid losing your rankings during a Google update.

How to Bulletproof Your Website for Google Updates?

This is for you if you are a blogger, web admin, or a small business. You need to avoid losing your rankings every time Google does a search engine update. Here is how you can build a bulletproof shield for Google updates.

Many web admins like you no longer fear these updates. Instead, they look forward to them knowing that the rogue SEOs will get dumped. Rogue SEOs continue to use unethical SEO methods to rank their websites.

Unfortunately, these websites are not always theirs.That is why you must be careful when hiring someone to optimize your websites. Here is the best way to avoid losing your rankings during a Google update.

1) Go Google – Use Google Guides and Tools

One of the first steps for any blogger who wants to keep their rankings during an update is to use Google Guides.You can find manyguides written by Google on how to optimize your website.

These guides include the following.

• Google SEO Starter Guide
• Several Google Link Building Guides
• Google Search Engine Core Functions

These guides are easy to follow, and any ninth-grader will manage to implement them well. Plus, you won’t need to have any coding knowledge.

2) Use Google Webmaster Tools

Google has some excellent tools just for web admins like you. However, these three are for all bloggers and small businesses that do not have the funds to hire an SEO.

Create a Google Search Console Account

You can start your SEO journey by creating a Google Search Console account. The search console will help you index your website in the search engine. Once indexed, you will receive ongoing reports of your status and statistics.

Later, it will provide insights into your search engine traffic and possible reasons for poor ranking or indexing issues. However, the big win for bloggers is the Google Page Speed tool.

How to Use Google Page Speed?

This is the next step in the SEO process. Create a Google Page Speed account and run an analysis of your website. The tool provides you with an evaluation of your website’s readiness for Google SERP.

If you have a Search Console account, you may not need to create a separate PageSpeed login. Here is howthe Google Search Speed works.

(A) Measure Mobile and Desktop functions: You can use search speed to see how your website is performing on both mobile devices and desktop or PC. The tool will show you four values:

• SEO readiness
• Site Performance
• Accessibility
• best Practices

(B) Ranks Your Website:The Google Site Speed will show you performance in three levels. Each level shows howmuch your website is complying with Google’s SEO protocols.

• 0-49: This score indicates a strong warning that your website is not yet ready to be displayed in search results. You must begin working on the website to improve your chances.
• 50 – 89: If you rank here, you can still show up now and then, but have a lot of work to do. A 70+ should let you relax, but not slow down on your optimization fixes.
• 90 – 100: This is where every website desires to be. If you get here using the tools and guides mentioned above, you are already ranking well.

Can You Sue the Google Page Speed Metrics to Optimize Your Website?

The short answer is yes, you can use the Google Page Speed metrics can be used to improve your website’s search engine optimization efforts. The longer response is that it is the only external SEO tool that you should be using. The report offers a comprehensive analysis of your website’s SEO status.

1. On-page SEO evaluation with tips on how to correct the errors reported.
2. Technical SEO audits that pinpoint page errors and recommend solutions, including apps that will enhance the process.
3. User experience criteria that expose the shortcomings of your content and page structure in satisfying users’ demands. The Search giant details step-by-step processes that will resolve and improve the issues.
4. Complete report covering both mobile and desktop performance to help you gauge your SEO strategy.

3) Stay Tuned With Google Updates and Avoid Losing Your Rankings

Google announces its most important updates, and you can rest assured that your website will do well. One constant with Google is that it awards those who comply with its rules.

It may take time to switch to Google, but it is the best way to avoid losing your rankings during a Google update.

About this Article

April Pad creates articles that help our users and visitors find answers to search engine optimization (SEO) issues. This post covers important steps to help users avoid losing rankings during Google Updates. Some of our content demonstrates the implementation of SEO strategies and techniques.

Although we do not reject automation, we only use AI to edit and optimize our content. Users can always trust that our information is verified by experience, practice, and in-depth research.

Warner Williams is an SEO and content writer with over ten years of experience. He holds a BA in English and, in 2024, helped over 175 web admins rank on Google’s first page.

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