So you have a blog and have declared yourself a blogger! Have you ever wondered how your blog is doing? How do you evaluate your blog and improve it?
Getting a blog assessment from a credible third party will always help you in the process. A good critic will evaluate various aspects of your website.
- to determine its credibility,
- How relevant is the content, and
- The overall value of the usage of grammar, engagement, and SEO.
April Pad SEO Services can help your blog with an in-depth evaluation that covers six essential aspects of your website.
What Criteria Should Be Used to Evaluate Your Blog?
Have you ever received an evaluation message that saidYou hit four out of five on my radar?But you had no idea what the radar was? That makes it a priority to understand the criteria that should be used to evaluate your blog.
1)Evaluating the Blogger: Most critics use six key features to evaluate blogs based on the reason they do so. Some people use the blog’s content to judge the author’s ability. How good are you? Can you write at the level they desire?
2)Bloggers’ Support: Others, like April Pad, evaluate blogs and their content to help bloggers improve and make more money. These guides will scrutinize your blog and provide tips to better your site’s performance.
Here are the six features used to evaluate your blog.
- The layout and ease of use of your blog
- Content design and grammar
- The readability score of your blog
- Engagement and user interaction settings of your website
- Usage of on-page SEO
- Authority
The review will indicate unit scores and an overall value based on how your blog stands out.
#1: How to Evaluate Your Blog Layout and Ease of Use
To evaluate a blog’s layout and ease of use, you must consider three qualities. The ideal blog should be easy to navigate, engage readers, and provide the best user experience.
- The visual aspects of the website: To enhance your website’s visual appeal, you should use high-quality and well-placed images.
- Easy to navigate: Your website should have simple menus that help users find items quickly. In the header menu, include the “Home” buttonalong with your most important links. Items like “Search, Service, Contact Us” are some examples.
- User Engagement: In addition to a beautiful layout, try to engage your readers with calls to action, such as questions, suggestions, etc.
You should consider distributing these CTAs throughout your content.
#2: Evaluate Your Content Design and Grammar
As a blogger, you can effectively evaluate your content design and grammar. Start by writing content that speaks to the reader and focuses less on search engines. Google values this as People-First content.
Introduction: Your content should include a brief introduction that is more of a prelude to the article’s topic, but without the details. Introductions should not be lengthy, maybe 2 to 3 paragraphs at most.
Body: The body of your content is where you tell your story. Use short paragraphs and sentences to keep an easy flow.
The body is also the primary focus of your design. How long are the paragraphs and sentences, what is the level of language you use, etc.?
- Use a well-structured content design. You can divide your story with headings, subheadings, and quotations. Including images will increase your article’s appeal.
- Use an AI editor like Grammarly to help with grammar. Articles riddled with grammatical errors will turn away your readers.
Even as you ponder the layout of your article, you want to make it easy to read.
How to Evaluate Your Blog Story Readability
Why do people write blogs that no one can read? To help you avoid doing so, there are apps that measure the readability of your blog. Some of the most common ones are AISEO, Grammarly, and Google Docs.
These apps use a recognized protocol called the Flesch Reading Score. According to the online Wikipedia, it is a universally accepted measurement.
“The Flesch-Kincaid readability scores provide a numerical estimate of how easy a text is to read, based on factors like sentence length and word complexity. The scores are presented as two values: Flesch Reading Ease and Flesch-Kincaid Grade Level.”
Here is the scale used by this system.
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- Flesch Reading Ranges:
- 90-100: Very easy to read, suitable for young children.
- 60-89: Standard readability, understandable by most teenagers and adults.
- 30-59: Difficult to read, better suited for college-level readers.
- 0-29: Very difficult, appropriate for technical or academic texts.
- Flesch Reading Ranges:
AISEO explains how to achieve a good score for your content. “To improve Flesch-Kincaid readability scores, focus on using simpler language, shorter sentences, and breaking up long paragraphs into smaller, more digestible chunks. Aim for a score above 60, which generally corresponds to an 8th-grade reading level.”
You should aim for a readability score between 60 and 70.This means most users will be able to read your content. This will also increasethe user interactions withyour content.
Evaluating User Interaction (Likes, Shares, Comments, and Subscriptions)
Many bloggers fail to keep users on their websitessince there are no interactive features. However, it is essential that you install these apps on your blog. Here are the most common ones used by bloggers.
- Social share: These buttons allow users to share your content on their favorite social media, such as Facebook, Reddit, Instagram, etc.
- Likes: This interactive button invites users to show their reaction to an article. Was it useful?
- Comments: This is one of the best engagement options as it provides user feedback on your content. This will help you grow.
- Subscription boxes: These tools will help you build a readership and a mailing list. You can send new post updates or any special info that they would like to read.
You can increase readership, build a following, or keep users on your site for longer periods by integrating these interactive tools on your blog.
How to Evaluate Your Blog’s On-Page SEO
Did you know that search engine optimization begins with on-page SEO? In fact, it is the easiest part to perform and does not require much learning. That is why it is an integral part of your blog’s evaluation.
There are many free SEO guides that can help you get started. However, the best one comes directly from Google. It is their SEO Starter Kit, and you shoulddefinitely read it.
This aspect of the blog evaluation focuses on how many basic SEO criteria you meet.
- Meta Tags: These are are data created just for search engines.Normal users won’t see them. They include a Title and a Meta Description. You can start a free SEO 101 course.
- Initial Links:These links must be included in your content. The first must be sent to another page on your website with content related to the keyword it links to. The second must be to an external page.
- Image Optimization: For each image you use, ensure you add an alternate text. It is usually your primary keyword or phrase.
Looking at the Bloggers’ Authority
According to the Rhode Island College Library, “It’s crucial to consider the blogger’s credentials, the sources they cite, and the site’s transparency regarding bias.”
However, blog authority goes beyond credentials and experience. Although it is now a given that bloggers include a bio at the end of each article, there are other values. The source of their content shows just how well-researched the article is.
Bloggers must invest time in research to share credible information with their users.
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