Voice Search - How to Optimize Your Website for Voice Search

The rapid advance of Internet apps and the use of AI require all SEOs to adapt. A critical shift in search engine usage is the growth of voice search. Every blogger must optimize their website for voice search.

Voice search is directly related to mobile users and is a fast-growing trend. According to a report by Hurdle Creative, in 2022, only 22% of surfers aged 16-64 used voice searches. Two years later, in 2024, 30% of the same age group used voice search.

Let’s examine more usage data to understand better the importance of optimizing your website for voice search.

What percentage of surfers use mobile search?

As the world expands on mobile usage, China leads the world with 39.3% of Internet users using voice search. The US follows with 3.6%

The UK reports that 29.2% of users aged 16-64 use voice search
More males (31.4%) use voice search than females (29.9%)
There are now 5.44 billion users online, and 30% (1.63 billion) of them use voice search

The data suggests that voice search claims a massive chunk of the search market. It is becoming more important for SEOs to focus on voice search optimization.

What Is Voice Search SEO?

Voice search optimization uses conversational language in your content to appear prominently on voice search results. Voice search includes tailoring your website for optimum mobile usage. Some key processes are:

Using natural language is similar to day-to-day conversations.
Creating content that answers common questions that users may ask
Increasing page speed to less than 3 seconds.

Voice search SEO is using the best people-first content to optimize your website.

What Are the Differences Between Voice Search and Typed Search?

Many SEOs still deny the differences between voice search and typed search. They could not be more wrong. Voice search optimization is unique and focuses on mobile search.

The Hoth defines the new SEO focus in a piece on the Google Hummingbird update.

“You’ll need to focus on conversational keywords related to a user’s voice recognition versus simple terms they may enter into a browser.”

The AI app returns relevant, short responses as people speak their questions to a voice assistant. However, the results are different.

The voice search focuses on long-tiled keywords. Typed searches can include either one-word keywords or phrases.
Google considers website loading speed when choosing voice search results. Slow-loading websites do not perform well on mobile devices.
Voice search results focus primarily on location. Since people who generally use mobile searches are on the go, Google will provide results nearby.
Typed search users do not share the same metrics as voice search users. The results may not necessarily be location-based. The user will receive multiple options and be allowed to choose as they desire.

There are many differences between voice search and typed search. SEOs must optimize for both. Here are five easy steps to follow when optimizing your website.

5 Easy Steps to Optimize Your Website for Voice Search

One good news about voice search optimization is that you have done most of it. The on-page optimization process is a crucial step in preparing your website for voice search. Here are five vital steps that you must include in your SEO.

#1: Mobile Optimization: Mobile surfers use voice search, so you must prioritize your website readiness. This involves your site’s loading speed and its ability to adjust to different screen sizes. A good loading speed is below 3, but the faster, the better.

#2: Conversational Language: Another essential element is your content format. When you write for mobile users, use a conversational format as if you were talking to your reader. This should land a readability score of 60+, which means that any ninth-grader can understand your article.

#3: Use Long-Tail Keywords: When adding your keywords or phrases, use search terms with three or more words. Users conduct voice searches with very specific needs, and they use long-tailed keywords.

#4: Create Question-Driven Content: Use subheadings with questions that your users may ask. Provide short responses in the body. This will help search engines create snippets from your website.

#5: Local SEO: Optimizing your website with a local SEO strategy will improve its position in voice search results. Most voice searches use results from local search listings. Getting your website indexed and published with a Google My Business page earns it an edge in voice searches.

Tweaking your website with these five essential steps in voice search optimization can rank it. When users use a search assistant to find answers, your site will appear.

Conclusion

SEOs must begin to integrate voice search optimization into their SEO practice. Missing out on mobile surfers may cost businesses up to 30% of sales.

About this Article

April Pad creates articles that help our users and visitors find answers to search engine optimization (SEO) issues. This post covers five steps for optimizing a website for voice search. Some of our content demonstrates the implementation of SEO strategies and techniques.

Although we do not reject automation, we only use AI to edit and optimize our content. Users can always trust that our information is verified by experience, practice, and in-depth research.

Warner Williams is an SEO and content writer with over ten years of experience. He holds a BA in English and, in 2024, helped over 175 web admins rank on Google’s first page.