How to Write High-quality SEO Articles

SEO content has become an enormous market worth billions. Writing high-quality SEO articles will deliver organic traffic and sales. This comprehensive guide will explain the process of crafting the best content.

Last year, bloggers and content writers created an average of 7.5 million articles daily. That is a lot of pages to compete with, yet much of this content made it to Google’s top ten. How do they do it?

What is an SEO Article?

When writers want to monetize their content, they make special adjustments to its structure. New features, such as keywords, are added, and when an article has required facets to help it rank better, it is called an SEO article.

SEO articles are content pieces that are optimized to rank better in search engine results. All SEO articles must contain five optimization elements.

Content
Keywords and meta tags
Technical SEO
On-Page SEO
Readability score

Why Should You Create SEO Articles?

The majority of articles indexed by search engines are not optimized. Bloggers create content to share their opinions but have no plans to monetize. This leaves three groups of articles.

Indexed non-optimized article: This is a content piece in its natural form without any SEO editing.
Optimized Indexed SEO article (B): These articles have received some form of optimization but fail to comply with essential requirements.
Indexed SEO article (A): This type of content has met most search engine standards and is shown in the search results.

The key motif for optimizing your content is improving its chance of ranking higher. The better the optimization, the higher the website will rank.

Secondly, SEO articles will drive organic traffic to your website. Traffic from search engines has higher buyer intent and delivers the best ROI.

This means more sales and lower advertising costs.

How to Write High-quality SEO Articles

Creating high-quality content is a priority for writers, especially for SEO purposes. The best articles should focus on their audience as their priority. This is called people-first content, and Google demands it.

The writing process begins by identifying who you are writing for, what you want them to hear, and how to best deliver your message.

Define Your Audience: Each written piece must define who it is talking to and why. For example, an article about dog food may attract dog owners if it discusses a specific dog food type.

However, dog food as a gift may now include friends and families of dog lovers. Writers can expand their audiences by choosing topics of interest.

The article must consider the audience’s demographics, including metrics such as age, location, gender, education, and so on. These elements shape the way you tell your story.

How to Tell Your Story

One common mistake bloggers make is using a narrative writing style. When sharing your story, do not use the personal pronoun “I.” if you must, use “we” instead as it makes the reader feel included.

Another essential place to start is to decide the purpose of your content. Will you be informing, convincing, describing, or relating an event?

A good example is a news story and an app review. The news piece informs the audience by following the sequence of events: what happened, to whom, when, where, and how it happened.

The app review convinces readers that the device is the perfect answer to their needs. It lists the pros and cons but focuses more on the benefits.

Choose the Best Content

Some companies pay a lot of money for content ideas. Even with the perfect audience, writers must choose a great story.

It is not as difficult as it may sound. Three sources can help you decide what content is best for your readers.

Trend, Tradition, and Timing: Using the three T’s will help you find good ideas that may interest your readers. What are people chattering about in your niche? Is there a cultural or traditional event coming up? What happens during the different seasons that affect your audience?
Related Events: Sometimes, popular events affecting one industry may affect your niche, too. For example, a plane crash may be carrying a sports icon, who can be a great article beside the news. A blog on the impact of the incident on his family or community may just be the story.
Become a Reader: An article from another writer can inspire a blogger. Reading blogs or other content can provide insights into great stories.

Crafting Your SEO Article Outline

High-quality SEO articles follow standard patterns that drive the order or sequence of your story. Although you may not have noticed, you will enjoy content created this way.

#1. The Introduction

All stories have three main parts. The opener is an introduction sharing insights about the piece. It piques the readers’ interest and is the initial clue.

For example, an article entitled “What Is Time” may use a tricky introduction to capture the readers’ curiosity. “Everything that the human being does is related in some way to time. Yet, so few know what time is. Time is the duration between two events.”

SEO Tip: Keep the introduction short, with two to three sentences. Make sure that your main keyword is mentioned once here.

#2. The Body of Your High-quality SEO Articles

Once your introduction has hooked a reader, you must now relate your full content. This part of your story is where the bulk of your article lies.

Content creation can be tricky, especially if you are doing it for SEO. Including these elements in your body will make it easier to read and retain your audience.

Use short paragraphs with sentences no longer than 18 – 20 words.
Insert bullet points or numbered lists to simplify paragraphs.
Use subheadings.
Add images, quotes, and snippets.

SEO Tips: You can gather subheading ideas by looking at the questions in Google’s People Also Ask section.

Use your primary keyword at least once in your subheadings.

#3. The Conclusion

All good things must come to an end, including great articles. However, just before your reader leaves, add a small summary. This is called the conclusion.

Some bloggers use this to make an appeal or pitch; others use it to drive home a point. Whichever way you choose, be sure it reflects some of what is in the body.

SEO Tip: Do not forget to include your main keyword in your conclusion.

Writing Your High-quality SEO Article Outline

Creating an article outline will make it easier for you to write content. The outline may look like a string of questions or subheadings below a title.

Titles are like names that sum up your content, although writers have used them to attract attention more than to summarize the content.

For instance, news stories tend to center around hype using gossip-like topics.

Man Bites Dog
Bill Clipped Bush
China Elminayes Taiwan

However, SEO articles use their titles for a different purpose. Titles are built around the content’s main keyword. The headings are used to increase clicks and improve search engine rankings.

The Flow in Your High-quality SEO Articles

As you write your article, consider how your reader will respond or how others have said the same thing. Did you follow a logical order that makes sense? This is called flow.

According to the University of North Carolina, “Writing that “flows” is easy to read smoothly from beginning to end. Readers don’t have to stop, double back, reread, or work hard to find connections between ideas. Writers have structured the text to be clear and easy to follow.”

Content flow is significant to search engine ranking, where it is considered the Flesch or readability score.

SEO Tip: Try to keep your readability above 60.

Conclusion

Writing high-quality SEO articles requires time and research, but anyone can master it. Combining content structure techniques, research, and content flow will deliver top search engine rankings.

About this Article

April Pad creates articles that help our users and visitors find answers to search engine optimization (SEO) issues. This post serves as an in-depth guide to writing high-quality SEO articles. Some of our content demonstrates the implementation of SEO strategies and techniques.

Although we do not reject automation, we only use AI to edit and optimize our content. Users can always trust that our information is verified by experience, practice, and in-depth research.

Warner Williams is an SEO and content writer with over ten years of experience. He holds a BA in English and, in 2024, helped over 175 web admins rank on Google’s first page.