SEO is still the best-known method for generating online traffic. It is generic but not free. Webmasters or site owners have to invest time and research to achieve a well-optimized page that will be great for search engine optimization..
It is like preparing food for a baby, the search engine being the baby. You have to change the formula every few months to meet the nutritional requirements.
In other words, since search engines feed on content, your objective is to create articles that will be consumed by the crawlers when they visit your site. Preparing your website with people-first content should start from the creation of your copy to the inclusion of documents and images.
How Do You Prepare Pages for Search Engine Optimization?
All website pages should have three essential parts: a title, a description, and a list of words related to your product or services. It’s like your plate of food: the meat, the rice, and the salad. This is delicious to SEO crawlers, who will store the good food they ate on your site and incorporate it into their body of search results.
What is a Title? A title is a brief name for the concept that you have of your products. Although you name your page skeletons.com, the title may be completely different. For example, ‘Discover the Skeletons in Your Closet.’
In this case, your website is not a scientific guide on how to use skeletons but a blog about our hidden monsters and secrets.
You could, likewise, dedicate this website to science students and enthusiasts. Your title could then look like this.
Skeletons Showcase – Best skeletons, news, and discoveries.
If you have noticed, there are only 59 characters in the title. That’s just how much the Google search engine will digest.
Official SEO Notes
Unique Page Titles
The first step is to ensure that each page on your website has a unique page title. A title is a 70-character sales pitch for your content. We say ‘sales pitch’ because you want to use it to lure visitors to your website. For this article, we will use a website dedicated to selling hats, which is part of the fashion niche. The site is called Fabulous Hats.
Recommendation: Although you have 70 characters, try to stay between 50 and 55. The shorter tags are more presentable within the SERP.
- Your title tag could look like this: ‘Fabulous Hats – find hats for every fashion’,
- Or, sliding more to a specific group, ‘Fabulous Hats – Finest hats for today’s fashion’.
- You could add a push to your sales by including the word ‘free’ in the title. ‘Fabulous Hats – Find the finest free hats for today’s fashion.’
The first two title tags are short and to the point. They leave no doubt that you are a hat store. The second example allows you to stay evergreen, that is, no matter when the search is made, the reader will follow your time stamp ‘today’. Making your SERP result relevant.
The third tag carries a sales pitch directed at winning the client in that 3–5 seconds, a time span that online shoppers tend to use to make a decision. However, it maintains compliance with the evergreen concept and stays within the 55-character bracket. You can read more about evergreen content here.
Support your page title tag in Search engine optimization
Most people forget to add boosting verbiage to their titles and so do not get better SERP responses. When you create a document, one of the best ways to support your title tag is to add supporting headers to your documents.
Start by dividing your article into at least three sections, each with a similar keyword to support your title. Think of them as supporting actors; they are there to improve your search engine rankings. Let’s use an article about Hawaiian-made flipper hats as an example.
Your first subtitle could enhance two of the four keywords you used in the title, ‘free and fashion,’ and may look like this.
‘The best free Hawaiian flipper hats that fit today’s fashion.’
Recommendation: Try to stay within the 50 – 55 character limit.
SEO Just for You – Using Descriptions
What is a description? Our next step is to tell the search engine how you want it to describe your blog to surfers. Remember, you are not promoting your website’s name; rather, you are selling the concept of your product or services.
Descriptions are like the main course. They give search engine crawlers more to chew on.
Your description could look like this.
‘Discover your skeleton: We all have skeletons in our closets; most of us don’t know what they look like or that they even exist.’
or in the case of your student science blog, your description could look like this.
‘Explore the largest skeleton showcase. Find skeletons of animals, humans, and fossils as never seen before. Discover the beautiful world of bones.‘
Official SEO Notes
Unique Page Descriptions in Search Engine Optimization
The next step is to ensure that each page on your website has a unique description. A description is a 160-character sales summary for your content. We say ‘sales summary’ because you want to use it to convince surfers to use your website. This article will use a website dedicated to selling hats, which is part of the fashion niche. The site is called Fabulous Hats.
Recommendation: Although you have 160 characters, try to stay between 150 and 155. The shorter tags are more presentable within the SERP.
- Your description could look like this: ‘Fabulous Hats is a hub for hats of every fashion, taste, and walk of life. Find a hat for all seasons at the best price. Life Counts at Fabulous Hats’
- Or, sliding more to a specific group, ‘Fabulous Hats is a hub for hats for today’s fashion, taste, and walk of life. Discover a hat for every season at the best price. Life counts at Fabulous Hats.’
Conclusion
Preparing your website for search engines (SEO) must begin by adding unique page titles, descriptions and keywords to every page.
About this Article
April Pad creates articles that help our users and visitors find answers to search engine optimization (SEO) issues. This post covers SEO basics to help users start their personal SEO plan. Some of our content demonstrates the implementation of SEO strategies and techniques.
Although we do not reject automation, we only use AI to edit and optimize our content. Users can always trust that our information is verified by experience, practice, and in-depth research.
Warner Williams is an SEO and content writer with over ten years of experience. He holds a BA in English and, in 2024, helped over 175 web admins rank on Google’s first page.
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This is a lever way to share SEO tips, using food. this is so cool.