The first lesson of the SEO blueprint for 2025 introduced buyer intent and how it affects sales and the optimization process. If you are already optimizing your website, you should have an SEO checklist.
An SEO checklist is a general guide that identifies the optimization steps that must be included in your SEO blueprint. It is the skeleton of your optimization plans. It shows you where you are and what is missing.
Just imagine that you are going shopping for a trip to the Grand Canyon. You will need special equipment, medical supplies, water, and food. So, make a list before visiting the store. You can now check off each item on the list.
When everything has been checked, you will be ready to explore the Grand Canyon.
- Establish your five primary keywords and phrases:
These are the principal terms that define what your website is about. There are three types: category, pain point, alternative, and comparison. Always add your main keyword early in each piece of content.
- Distribute titles, descriptions, and tags throughout your website.
- Improve Your Site’s User Experience
- Optimize Your Site’s Loading Speed
- Create five to ten seasonal or holiday SEO articles and publish them now. Popular holidays exist for some niches, like the Airwave Music Festival in Greenland for the travel genre.
Establish Five Primary Keywords and Phrases
The most important asset of an SEO blueprint is the primary keywords. The buyer intent article highlighted how customers make purchases using longtail keywords. Just before they get to this point, they usually investigate.
Primary keywords define your service or product. Optimizing for Hats will not help a hat store. The competition, big wallets, and huge search volume show that no one really wants to buy anything. Buyer intent is usually low.
Category Keywords: A better way to optimize the site is by using category keywords. These terms define precisely what you do. Of all the hat stores in the world, what do you sell?
By adding other keywords to your general service, people will find you more easily. For example, a hat store could use a category keyword like MLB Original Hats.
Alternative and Comparison Keywords: People like comparing products or seeking alternative services. For example, they may compare Namecheap vs. Godaddy or search for Wixx alternatives. Shoppers who perform these searches are ready to make a purchase.
Pain Point Keywords: These primary keywords represent searchers looking to solve a problem. A troubled shopper is seeking answers to questions like how to install x or how to do y. You can easily include these keywords in the FAQ section of your article.
You can start with at least five keywords and add more later as you expand your reach.
Create and Distribute Titles, Descriptions, and Tags Throughout Your Website
Have you ever created a Google? Then, you might have noticed how many descriptions and titles you must do for each ad. The same concept applies to your SEO blueprint.
Once you have established your five primary keywords, you can craft multiple titles and descriptions that you can interchange throughout your website.
As you create new content, try including all three types of primary keywords.
SEO Checklist – Improve Your Site’s User Experience
It is good to run your website with WordPress as it makes installing apps fast and easy. This leg on your list can be completed through two applications. You must install them on your site to improve your user experience.
Google Console: This is relatively basic if you are using AISEO, but if not, you may need someone with some technical skills. The console will send you ongoing reports if your website faces indexing or user problems.
Here is the simple installation process
- Go to the Google Search Console sign-up page.
- Select a verification method, such as Google Analytics. You may need to install a small code on your website.
- Follow the verification steps.
Google Site Kit: Install Google Site Kit from your WordPress plugin dashboard and use it to evaluate your customer experience. It will provide possible solutions that can be fixed from your dashboard.
Remember to check both formats of your website readiness for PC or mobile users.
Optimize Your Site’s Loading Speed
The faster your website loads, the better your chance of landing on Google’s first page. Images, scripts, and software loading slow down most websites.
While Google Site Kit will provide some insight, the best solution is Jetpack Boost. The software evaluates images and scripts and gives you a rating between A and C. Try aiming for a B, although an A is the perfect score.
The app is free, though there is an automatic model valued at about $10. You can easily install it from your plugin dashboard.
Create 5 to 10 Seasonal or Holiday SEO articles for the SEO Checklist
Search engine optimization is never a short-term project. It’s about writing for top rankings on Google SERPs in the future. What you write today may appear three to six months later. The best way to do this is to create holiday SEO articles.
These articles are optimized for the major global holidays such as Easter and Christmas. You can read in-depth coverage of how Warhammer uses this type of optimization to sell its products.
Some niches may have specific event calendars that you can use to write articles on related topics. You can also try to get more views for your articles by publishing them on bookmark websites like Tumblr.
Optimize your article and publish it between two other articles. This will prevent users from believing your website is outdated.
Conclusion
The road to SERP dominance is full of hard work. It requires an SEO blueprint that you understand and are prepared to follow. By creating the stage 1 SEO checklist, you have started your journey.
Do you need help creating your blueprint or any aspect of the journey? Feel free to contact us. We are ready to help. You can also receive a free SEO blueprint when you purchase any of our services.
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