Site owners have always aspired to rank at the top of search engines. However, so many webmasters have been betrayed by popular SEO myths that promise top rankings on SERPs. This is a three-part SEO guide entitled Doing SEO the Google Way.
Unscrupulous SEOs use SEO myths, which are fraudulent theories and practices, to maintain an active client base at their disposal. It is also disappointing that even some optimization apps promote these concepts. Here are some of the most popular ones.
One fundamental that site owners should hold very clearly is that search engines are like common users who read their content. As Google says, “One of those users is a search engine, which helps people discover your content.
“SEO—short for search engine optimization—is about helping search engines understand your content, and helping users find your site and make a decision about whether they should visit your site through a search engine.”
Eliminating the Most Popular SEO Myths
Getting your website listed on Google is the easy part since the search giant crawls the web daily. SEO is about improving the conditions on your site to make it easier for clients to discover it on search engines. Here are some things that Google does not require you to do.
Any SEO who demands this from you or offers these services should be considered fraudulent. take a look at these.
Meta Keywords Value
Meta tags are not required by Google and should not be an emphasis in your optimization protocols, even though some apps demand it. According to a Google blog post, “Google Search doesn’t use the keywords meta tag.”
Keyword Stuffing
Another myth demands that clients add the focus keywords or phrases at various times throughout the article. This practice is dangerous and could have your website blacklisted as the search giant considers it spam.
Excessively repeating the same words over and over (even in variations) is tiring for users, and keyword stuffing is against Google’s spam policies.
Buying a Domain Name With Your Keyword
Whenever you plan to purchase a domain, do what is best for your business rather than try to get your keyword included in the name. A website about movies can have any title as long as you know how to market it. Clear Voice is not a music studio; it’s a content-writing center.
Rest assured that Google does not award extra points for having your keyword in your domain. “The keywords in the name of the domain (or URL path) alone have hardly any effect beyond appearing in breadcrumbs.”
Blacklisted for Duplicate Content: SEO Myths
Many website owners go crazy and hit a frenzy if they discover duplicate content on their site. This is an unnecessary concern, as Google does not penalize repeated data. However, this is not the same as using information from another website.
Google defines the process as scraping and includes the following practices:
- Republishing content from other sites without adding any original content or value, or even citing the original source
- Copying content from other sites, modify it only slightly (for example, by substituting synonyms or using automated techniques), and republish it
- Reproducing content feeds from other sites without providing some type of unique benefit to the user
- Creating sites dedicated to embedding or compiling content, such as videos, images, or other media from other sites, without substantial added value to the user
The length of an Article
Many SEO software establish minimum content lengths for each article and award SEO points. For example, Mathrank uses 600 words, AISEO uses 300, and Surfer SEO can climb into the 1,000s. However, and an irony, Google does not require a minimum word count.
If not, websites such as Reddit and Quora would never make it to SERPs. But they are present in every search query. Almost in mockery to this myth, Google writes in the same blog, “There’s no magical word count target, minimum or maximum, though you probably want to have at least one word.
“If you are varying the words (writing naturally to not be repetitive), you have more chances to show up in search simply because you are using more keywords.”
Finally, you can embark on your SEO journey with a shorter list of SEO myths. Next up, its time to review the key practices that Google wants to see in your work.
Get an Article Like this for Your Website
Order unique articles like these for your business.
SEO plus backlinks included. Order now.
