What Are the Best Ways to Build Backlinks?

In the online world, the man with the best quality backlinks is king. Yes, quality hyperlinks dominate the search engine rat race. Yet, what are the best ways to build backlinks?

Obtaining backlinks is called off-page SEO and is the focal point of SEO blueprints. How, when, and where it is done can define a website’s success or failure.

What are Backlinks?

The two most important elements of any SEO strategy are people-first content and backlinks. Google has clarified that having both makes it easier for websites to rank.

Backlinks are incoming hyperlinks from another website that recommend it as an authority source for a topic. There are two types of backlinks: dofollow and nofollow.

Dofollow Backlinks: This is the standard form of backlinks, and most websites fit within this category. Websites tell Google that it can use this link as an authority vote.
Nofollow Backlinks: Some websites do not want Google to consider their hyperlinks as upvotes. This may be due to the large quantities of links posted on their pages daily.

Do backlinks really help SEO?

As Google moves to more people-first content, it relies on other websites’ upvotes. These votes tell Google which websites are considered relevant and important to given keywords. The websites do this using backlinks.

The more links pointing to a website, the higher it may compete. For example, highly competitive keywords may need at least 400 backlinks to qualify.

That is why backlinks are really helpful to SEO projects.

How do I build backlinks?

Each part of the off-page SEO strategy is essential to SERP growth; thus, they must be done carefully and patiently. The process of building backlinks is proportional to the number of articles that it has.

New websites should create 40 – 50 articles before starting an external link strategy. SEOs of small sites with small content quantities should start with about 10 to 15 monthly backlinks. They must gradually increase the amount each month as their content grows.

When accepting backlinks from websites, be sure to consider the following factors.

Are the keywords an exact match for your website?
What is the DA of the website?
Does the people-first content strategy drive the content of this website?

Since backlinks tend to appear in Google within 8 – 10 weeks, it is recommended that new links be added weekly.

Which are the most effective backlinks?

Editorial Backlinks: These are backlinks inserted into content on other websites. Google does not regard these links as spam and uses them in the ranking process.
Guest Blogging: Guest posting has become a profitable business where people buy and sell links on pages with high authority.
Press Releases: Press releases are the third most valuable source of no-spam backlinks. Considered news articles, they are distributed by hundreds of member news media, including Google News.

Is it illegal to buy backlinks?

Google does not favor buying backlinks, even though it approves link sales for advertising purposes. On the other hand, guest posting is no longer free, and everyone is doing it. Will they ever be discovered?

Maybe yes, maybe no. However, this is a decision that all SEOs must make. Buying backlinks may only be illegal if you deliberately use them for ranking purposes.

How to Build the Best Backlinks?

Finding the best ways to build backlinks is easy; the hard part is achieving it. To build the best links, consider creating three classes of inbound hyperlinks.

Category Keywords backlinks: These keywords and phrases relate to your niche or industry. They are general and cover what your website is all about. For example, casino, fashion and beauty, lifestyle, etc.
Exact-match Keywords: These are highly targetting terms or phrases used to refer to specific content on your website. They are the center of on-page and off-page linking. For example, online casinos, Nike footwear, movie stars, etc.
Pain Point keywords: Pain point keywords are long-tail phrases that frustrated customers use to find solutions. The keywords increase the number of ales since they have higher buyer intent. For example, an online casino with Airtm payout, Nike footwear for sore feet, movie stars with true-to-life movies, etc.

Conclusion

Finding the best ways to build backlinks is not easy. It requires time, in-depth research, and patience.

About this Article

April Pad creates articles that help our users and visitors find answers to search engine optimization (SEO) issues. This post covers the best ways to build backlinks. Some of our content demonstrates the implementation of SEO strategies and techniques.

Although we do not reject automation, we only use AI to edit and optimize our content. Users can always trust that our information is verified by experience, practice, and in-depth research.

Warner Williams is an SEO and content writer with over ten years of experience. He holds a BA in English and, in 2024, helped over 175 web admins rank on Google’s first page.