What Is Pain Point SEO?

Pain point SEO is an optimization strategy that addresses unsatisfied needs or frustrations created during user experience. This type of SEO delivers website traffic by identifying potential customers’ problems and writing content that solves them.

Customers express their dissatisfaction through pain point keywords. According to Martina Nakov, this is a natural trend for online users.

“..When people have problems they need to solve, they don’t look it up on Twitter, Facebook, or Instagram. They go to Google Search. In a sense, Pain-Point SEO is the essence of how to use search engine traffic to find new leads, customers, and clients.

What Is an Example of Pain Point?

Every business industry and businesses themselves experience pain points. These are related to user experience with products or services and how they respond.

If business sales were hurdle races, pain points would be the hurdle bars that each runner has to cross. Each hurdle bar represents an element that causes dissatisfaction in the user experience.

Whenever there is a failure or bad experience, customers vent their frustrations. It may be poor delivery time, products that do not meet specifications, or apps that do not perform as advertised.

Pain point refers to issues affecting customers and potential clients within a business environment.

Poor customer service
Faulty products or apps
Late deliveries or wrong delivery
Inappropriate conduct or behavior by an agent
Overpriced service or product

How Does Pain Point SEO Address the 4 Types of Pain Points?

Pain point SEO focuses on the four types of obstacles that customers experience. These are financial, productivity, support, and process pain points.

1). Financial Pain Point: One of customers’ most pressing frustrations is financial pain. This occurs when clients disagree with the price of a product or service.

Clients frustrated with high price tags or overvalued products resort to alternatives. They may use keywords such as “recommended price for x product” or “best prices for x product.”

Pain Point SEO includes answers to these questions or queries and optimized pages based on these keywords.

2). Process Pain Points and SEO: When businesses lag in modernizing standard procedures, it can become costly to customers. For example, Tycoon Electric has implemented an online ordering process but does not allow e-signatures.

Unfortunately, clients must still visit the office to sign agreements. To solve these issues, the customer may choose another provider.

3) Productivity Pain Points: This type of pain affects the productivity of workers and clients’ businesses. It occurs when delivery services are late, theft happens, or goods and services are damaged.

One known example occurred when a delivery truck loaded with staple materials caught fire. The client was unable to complete orders, and workers were dismissed early.

4). Support Pain Point: Support pain points can break huge companies. They occur when guides for using apps or software fail to help the client find functionality.

For example, a client bought the pro version of Goldmine to improve his marketing team’s tracking ability. However, during training, they encountered a problem they could not resolve using the online guide and FAQ.

Since there was no live help on the weekends, the client was forced to cancel the retreat training or get another app.

What’s the Best Place to Find Pain Point SEO Keywords?

As pain point SEO addresses each of these obstacles that users face, SEOs must find what they seek. Where are they expressing their problems, and where are they seeking solutions?

Although social media and forums are great platforms for self-expression, this is not where they go. When frustrated clients need answers, they type their questions in Google. They all do.

Using Google’s “People Also Ask” will highlight perfect examples of frustrated clients. Here are a few examples from a search for “dog food.”

What is the best food for dogs?
Do dogs need dry and wet food?
What dog food do vets recommend?

Conclusion

Pain point SEO happens in our world every day. Frustrated clients seek answers to unresolved issues in their user experience. Using this content strategy will increase sales.

About this Article

April Pad creates articles that help our users and visitors find answers to search engine optimization (SEO) issues. This post defines pain point SEO and explains four types of pain points. Some of our content demonstrates the implementation of SEO strategies and techniques.

Although we do not reject automation, we only use AI to edit and optimize our content. Users can always trust that our information is verified by experience, practice, and in-depth research.

Warner Williams is an SEO and content writer with over ten years of experience. He holds a BA in English and, in 2024, helped over 175 web admins rank on Google’s first page.