The peak sales season is approaching, but how are your search engine listings performing? Most companies are scrambling to adjust their marketing strategies to focus on Christmas. However, what they really need is Holiday SEO.
Most people have never heard the term, yet this does not remove the competitive edge it holds when wielding its sales prowess. Holiday SEO defines a set of optimizing strategies used by content writers to improve rankings during special festive seasons. Some of the most popular breaks include Thanksgiving and Christmas.
By far, Christmas is the largest single event celebrated all over the globe. Every marketer knows that this is the ideal moment to appear on Google’s top SERPs. Regrettably, marketers who neglect to incorporate holiday optimization strategies risk losing out on organic traffic sales.
Why Is Holiday SEO Vital to Your Business?
Some of the most visible benefits of implementing special SEO strategies are accelerating your sales and expanding your profit margins. The more organic sales you make, the bigger your profit. It is the driving force behind businesses paying high prices for SEO services. Here are a few reasons to get holiday SEO now.
87% of Online Shoppers Consult with Google Search
According to Google, over 87% of holiday shoppers use its services to find the best values. Getting your product before them means using the correct SEO strategy at the right time. Google said, “With people shopping for holiday gifts much earlier in the year, brands must adjust when and where they deploy their holiday campaigns to ensure consumer engagement before, during, and even after the holiday season.”
It does make sense. SEO campaigns for Christmas should get underway by October. Google Analytics reports that by mid-October, holiday shoppers globally had already bought 21% of their holiday shopping.
67% of Shoppers Are Searching for Discounts
Although there is more affluence during Navidad, people are still searching for the best deals. According to Statista, most shoppers are waiting to find excellent bargains. Placing your listing before them could change your income by record-breaking volumes.
If you are running late, there is no need to worry. You can still delve into the holiday SEO pot. Here are three quick steps you can follow.
- Create your holiday special pages with special discounts.
- Add links to your holiday pages in existing ranked pages
- Create new posts on seasonal content and promote them on social media, especially Reddit and Quora.
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